I joined Nori’s team as they were beginning the process of rebranding through an outside agency. As their in-house designer, I helped determine the direction for the the new visual identity guidelines. Once the agency contract was complete and the brand guidelines were delivered, I was responsible for carrying out the identity across all platforms — Webflow website, podcast artwork, Youtube, socials, business cards, slide decks, environmental design and more. I also created a suite of custom illustrations and assembled a photo library to be used throughout.